2030IBA-A3

This assignment will follow on from Assessment 2 (Group Project) and will be an individual assessment where students need to first do a PESTLE analysis of an emerging market and then select a Multinational company (MNC) from one of the countries they studied in Assessment

2. They are expected to research that company and discuss strategies of how that MNC can establish a business in the emerging market.

This assignment is to be submitted in 2 parts a pre-recorded video/presentation of approximately 10-15 minutes and a two-page summary.

25 Marks - Students have to submit a pre-recorded video/presentation of approximately 10-15 minutes presenting the PESTLE analysis of the emerging market and their recommendations on strategies for the MNC to establish a business in the emerging market

20 Marks - Students will also submit a 2-page summary of the decisions related to trade, strategies, marketing, and human resource management that the MNC needs to consider when setting business in the country while applying inclusive, socially responsible, and sustainable practices and why- to support their analysis.

Students need to use a minimum of 6 academic references to support their analysis.

Criteria & Marking:

Students will be assessed on the quality, innovativeness, and content of their presentations, their critical research, analysis, problem-solving, and communication skills, and how they are able to apply their knowledge from the course to work effectively in a global business environment.

Submit a Word document with your summary and references and a link to your video located on Stream. Please watch the help video to learn how to permission the video. Incorrect permissions will result in penalties.

Further information on Assignment 3

1.Pick an MNC from one of the countries you studied in Assessment 2.

2.You need to then choose an emerging market where the MNC has not established a business before.

3.You need to submit a pre-recorded video/presentation of approximately 10-15 minutes - You can use PowerPoint for your presentation. I have added some videos within the assessment tab in A3 that will help you record your videos and prepare for the presentation.

4.You also have to submit a 2-page summary along with your presentation. Ensure you use a minimum of 6 academic references to support your analysis.

5.You will be assessed on the quality, innovativeness, and content of the presentation, critical research, analysis, problem-solving and communication skills, and application of knowledge from the course.