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Buss6000 simulation report example--如何写好buss6000simulation高分作业赏析和辅导

Table of contents

Strategic performance review 3

Strategic overview 3

Performance challenges and solutions 5

Internal environment -competition 5

Strategic development-SWOT analysis 7

Strategic execution- Ansoff matrix 8

Market penetration 8

Product development 8

Market development 8

Diversification 8

Self- reflection: 9

Reflection 9

Assessment of group effectiveness 9

Reflection on individual contribution and learnings 9



Strategic performance review

Strategic overview

Take 4 game is a small game company selling game products to support and the mount to invest in multiplayer features and upgrades. The developed market covers the domestic USA market and international market in Canada and Mexico due to the Canada and Mexico market are profitable in game industry.

Take 4 games plays an emphasis on the product development to offer innovative and competitive products in the market.   Take 4 game uses the strategy of product differentiate to take up more market share. The investment of R&D takes up 24% of the total investment as $14.2 million on primary four sectors, including genre, platforms, multiplayers features and upgrades. Below is the chart to show the the investment from January to June. And from the simulation, it could be seen that the genre and platforms are great valued for take 4 game (Homburg et al, 2009).


Investment

Month

Genre

Platforms

Multiplayer Features

Upgrades

6

$0

$1,000,000

$1,000,000

$250,000

5

$0

$1,000,000

$1,000,000

$250,000

4

$0

$1,000,000

$500,000

$0

3

$0

$1,000,000

$2,000,000

$750,000

2

$0

$100,000

$2,000,000

$750,000

1

$0

$100,000

$1,000,000

$500,000

Take 4 game starts with starting cash of $50 million to establish the business. At the beginning, take 4 game focused on the domestic American market to drive higher profits, but the low margin of the USA markets pushes take 4 time to expand to Mexico market. From below balance sheet, take 4 time shows a good and health cash status with high assets and low liability, and the retained earnings also show an increasing trend from April to June.



P4

P5

P6

Assets






Cash

85.09

91.78

104


Inventory

0.07

0

0


Property, Plant & Equipment

2

2

2







Total Assets

87.16

93.78

106






Liabilities






Loan - (2,000,000)

1.07

0.55

0











Equity






Retained Earnings (Net Profit)

29.09

36.23

49.17


Capital from shares sold

5

5

5


Startup Capital

52

52

52

Below chart is the profit trend of take 4 game. It could be seen except the February, all the five other months show positive net income. But the concern is that the profit and revenue is not stable during the simulation period.

Performance challenges and solutions

Internal environment -competition

one of main challenge in the changing business environment is competition. The market size in USA is $100,000,000 per Month per company in American market and $40,000,000 per Month per company in Canada and $60,000,000 per Month in Mexico market. Although the current market demand for game industry is promising and large, the competitors are also full with 10 competitors in the market (Gregson, 2008). From below chat it could be also seen that domestic American market is most potential with highest average market demand per company. That’s why we penetrate the business firstly in the American market (Cohen et al, 2006).The competitiveness in the market is very tense, the main competitors of take 4 time are nova games, injoy, ares, trident, shield, rebellion and etc.The competitiveness in there three markets are equal due to all of them have totally 10 competitors in their own market.



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