Marketing Mix Analysis (1,200 words)
Analyse the current marketing mix of your product/service. Please note the below provides an overview of what to discuss within each variable.
Product – discussion to include but not limited to quality, design, features, packaging, labelling, branding, PLC, product mix.
Price – identify the current pricing strategies used. Consider psychological pricing, product line pricing, promotional pricing, competitive pricing etc.
Place – identify the current distribution strategies – types of distribution strategies, intensity of distribution, vertical marketing systems
Promotion – consider which promotional tools the company/product currently uses (i.e. advertising, e-marketing, social media, personal selling, PR, sales promotion etc)
Physical Evidence – physical environment: atmosphere, lighting, décor, layout, store design etc.
Process – processes involved in delivering the service/product
People – staff and sales people that provide/deliver the customer experience