Autumn 2018: 21510 Assessment 1a & 1b

Assessment 1a: Research Report (Group)

Objective(s):This addresses subject learning objective(s): 3, 4, and 6

Weight:15%

Task: This task requires application of strategic

planning concepts, principles and tools to a product or

company and in 1a you will write a report on the same

product or company and in 1b "pitch" to the classroom

for 10 minutes and 5 minutes for Q&A.

First, in groups of 3-5 student will be randomly selected in your first to second tutorial, you must select a product/company as the topic of your report and presentation. (With tutor’s help, we will brainstorm ideas in week two & three). This should be a product or company that is not "mainstream" (Examples: McDonalds, Apple, Netflix, etc). The goal will be to write a professional report and introduce the class to a new product/company they might have limited awareness and illustrate a strategic plan for its success in Sydney.

A one-page outline should be submitted via UTS Online to your tutor in class in Week 3 for approval of your product/company. In a maximum of 1 page, briefly introduce and explain why you have chosen this product/company and how you will obtain the information to develop the report and presentation.

After Tutor’s approval of your one-page outline, you are to undertake a comprehensive analysis to identify critical strategic issues facing the product/company, and identify and assess the alternative strategic choices available to the product/company in the future.

The report should succinctly detail the following:

·       Mission, goals and objectives statements;

·       External environmental analysis;

·       Internal capability analysis; and

·       Potential strategies and their implications.

In other words, why and how would your product/company will succeed!

Further details to be provided in tutorial.

Length:2000 words (excluding reference and relevant appendices)

Due: Reports will be submitted online in week 6 at 11.59pm. You must submit an electronic copy through Turnitin. Late assignments will be penalised. Penalties atthe rate of 10% of the total value of the assignment willbe deducted for each day the assignment is late – Assessment section for full details

Assessment 1a Marking Criteria:The report will be marked based on the following criteria:

1.     Identify critical strategic issues facing the product/company – 3%

2.     Mission, goals and objectives statements – 3%

3.     External environmental analysis – 3%

4.     Internal capability analysis – 3%

5.     Potential strategies and their implications – 3%

Assessment 1b: Group Presentations – Group Marked

Task: Introduce the class to a new product/company (researched and analysed in 1a) they might have limited awareness and illustrate a strategic plan for its success in Sydney.

Length:Each team will have 10 minutes to present from a section of the report (written in 1a). The team will them have 5 minutes to field questions from the class. Total time allocation is 15 minutes per team. (see Assessment 1b marking criteria).

Weight:15%

Due:The presentations are due in week 6 and week 7 during tutorial time. Tutors will work out a plan on which teams will present in week 6 and which teams will present in week 7. Tutors will mark all presentations and provide feedback.

Assessment 1b Marking Criteria:The presentation will be individually marked based on the following criteria:

1.      Audibility and clear pronunciations – 2%

2.      Convincing and audience engagement – 3%

3.      Substance – 7%

4.      Clearly legible slides and professionally delivered – 3%