Monash College- MCD2050 Marketing 1MCD2050: Marketing 1 Trimester 1, 2018 Major Assignment: Environment and STP Analysis Status: Individual task Your assignment detailed below is based on a specific context in which marketing occurs. In week 1 or 2, within your tutorial you will select a topic and specific product. The organisation you choose must be based in the country in which you study. You cannot use a topic for your assignment other than the ones listed. Those who use topics other than those listed will be automatically marked as a zero. Significant marks are allocated for evidence of research and the application of information obtained from this research. Major Assignment: Environment and STP Analysis This is an individual assessment – 15% - 1500 words You have recently gained a position as a junior marketing assistant within an organisation. Your boss (the marketing manager) has asked you to review the marketing environment in which the firm operates, to identify target markets for your offer and to describe how the product is positioned within the market. . You are required to include the following areas:
© Monash College Page 2 of 3 Applications for extension of time: Major Assignment Submissions for an extension of time for the completion of assignments must be presented in writing and approved by the Team Leader. A copy of the special consideration form is available on:http://www.monash.edu/monashcollege/australia/currentstudents/forms/specialconsideration.pdf Extensions will only be granted with current and legitimate proof – current medical certificate,counselor’s certificate or other appropriate documented evidence. The Team Leader reserves the right to deny an extension if proof of incapacitation is not sufficient. Extensions will not be granted on the day of assignment submission. Extensions cannot be granted by your tutor –only by Team Leader. Students should back-up their work. Extensions will not be granted for loss of work or printer problems. Penalties for late lodgment: Major Assignment Assignments are to be submitted by 5:00pm on the day of submission. 5.01pm is considered late. An assignment that is assessed to have arrived after 5.01pm will incur a penalty of 10% of the assignment grade. An additional 10% penalty will apply for every 24 hour period following the set submission time. Grades available: Major Assignment The criteria sheet will be filled in by your tutor at the time of grading. This sheet provides a guide to the important areas to be considered within the specific assignments. The most critical task is to answer the question in a manner that demonstrates analysis and a clear and logical argument. Section 1 of the criteria sheet is where the weighting of the grade is allocated – first and foremost you must answer the question. Grades are awarded in the range of N (fail) to HD. Please refer to the inside back cover of this unit guide for details of the broad requirements students must meet to achieve specific grades. Your final grade is achieved by meeting these requirements and those detailed on the criteria sheet. Return of Assignment The Major Assignment is to be returned two week from submission date. © Monash College Page 3 of 3 |