MKTG216 - Consumer Demographics

MKTG216 - Consumer Demographics

Group Project

•    Group Report is to be submitted in softcopy to Turnitin via iLearn and in hardcopy to Business and Economics Student Services (BESS, E4B106) by 5pm on Wednesday 25 October 2017. Each group only needs to submit one softcopy and one hardcopy. A FBE group assessment coversheet needs to be used for the hardcopy.

•    Group Presentations is to be made in tutorials in Week 11 (23 October or 25 October 2017) and Week 12 (30 October or 1 November 2017).

  Marks and Weighting:

•    Total marks for the Group Report: 25 marks
  Group Report will be assessed individually. Each individual member in a group will receive their own marks for their individual contribution to the Group Report.

•    Total marks for the Group Presentation: 25 marks
  Group Presentation will be assessed collectively. All members in a group are expected to contribute equally to the Group Presentation and all members in a group will be awarded the same marks for this component unless arranged otherwise.

•    Group Project’s weighting of the final grade: 25%Topic: (Choose one topic from the following four options)

1. DemographicProfiles,HouseholdStructure,DistributionandInequalityofHouseholdIncome, and Patterns of Household Expenditure on Mortgage and Rent in Canterbury-Bankstown, Fairfield, Ku-ring-gai and Sutherland Shire Local Government Areas (LGA) in New South Wales in 2016

2. Demographic Profiles, Household Structure, Distribution and Inequality of Household Income, and Patterns of Household Expenditure on Mortgage and Rent in Campbelltown, Liverpool, Willoughby and Woollahra Local Government Areas (LGA) in New South Wales in 2016

3. Demographic Profiles, Household Structure, Distribution and Inequality of Household Income, and Patterns of Household Expenditure on Mortgage and Rent in Blacktown, Penrith, Lane Cove and Hornsby Local Government Areas (LGA) in New South Wales in 2016.

4. DemographicProfiles,HouseholdStructure,DistributionandInequalityofHouseholdIncome, and Patterns of Household Expenditure on Mortgage and Rent in Camden, Parramatta, Ryde and Mosman Local Government Areas (LGA) in New South Wales in 2016.

Instruction:

The Group Project consists of a group written report and a group oral presentation. They are designed to assess students’ ability of accessing and analysing data from census and other sources and applying the concepts, skills, knowledge and techniques they have learned in class to the issues in the real world. Students will form a group of up to four and choose one topic(from the four options) to write a group report of approximately 5,000 to 6,000 words (i.e.

Submission Date/Time and Instruction:

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1,250 – 1,500 words for each individual LGA, including charts and tables, excluding references and/or footnotes) and make an oral presentation of 10 minutes based on the key results of the group report. The group report and the presentation are designed to assess students’ problem solving and research capability, as well as effective communication capability. Students are advised that the group reports must be submitted in both hardcopy (to BESS) and softcopy (to Turnitin via iLearn) by the due date/time. Turnitin will be used to detect plagiarised materials in the group reports to ensure academic integrity and honesty.

The Group Report is expected, but not limited, to include the following main sections:

•    Introduction (by group)

•    LGA 1 (by group member 1)

o Demographic Profiles
o Household structure and tenure of dwelling related information
o Household Income Distribution and Inequality (percentage distribution and Gini

coefficient)
o Patterns of Household expenditure on mortgage and rent (level and patterns of

percentage distribution) LGA 2 (by group member 2)

o Demographic Profiles
o Household structure and tenure of dwelling related information
o Household Income Distribution and Inequality (percentage distribution and Gini

coefficient)
o Patterns of Household expenditure on mortgage and rent (level and patterns of

percentage distribution) LGA 3 (by group member 3)

o Demographic Profiles
o Household structure and tenure of dwelling related information
o Household Income Distribution and Inequality (percentage distribution and Gini

coefficient)
o Patterns of Household expenditure on mortgage and rent (level and patterns of

percentage distribution) LGA 4 (by group member 4)

o Demographic Profiles
o Household structure and tenure of dwelling related information
o Household Income Distribution and Inequality (percentage distribution and Gini

coefficient)
o Patterns of Household expenditure on mortgage and rent (level and patterns of

percentage distribution)

Group Presentation is expected to present:

o Comparison of the four LGAs (by group)o Key findings from the report (by group)o Conclusion (by group)

Note: In special circumstances, if a group only has three members, please choose three LGAs for the Group Report. If a group only has two members, please choose two LGAs for the Group Report.

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Suggested contents for group report (please note that 2016 census data on education, occupation and employment have not been released in 2016 TableBuilder Pro. You could use 2011 census data instead):

1. Demographic profiles of your chosen LGA could include the following information: location (e.g. inner city, urban fringe, or other locational features), total populations (e.g. size, changes over times etc.), population age structure (e.g. pyramids, ageing or not),educational structures of the population (e.g. % of bachelor degrees and above),occupational structure (% of professional, manager, or labourers in the population, etc.),employment status (e.g. % employed or unemployed, % full-time or part-time), ethnic composition (e.g. % of Anglo-Celtic, Asian, or other ancestry groups), migration status (% Australia-born vs. overseas-born), and any other useful demographic information describing the differences or similarities of your chosen LGAs. These information could provide useful background information and possible explanations for your discussion on the distribution and inequality in household income and mortgage expenditure in the next sections. You could use data from TableBuilder and other sources (e.g. community profile and council publications). If the variables/information you look for are not available in 2016 census databases, you could use 2011 census data instead.

2. Household structure and tenure of dwelling related information – number of persons in family; family composition (couple family with no children, couple family with children, etc.); Family household composition; percentage distribution of tenure types (e.g. owned outright of dwellings, owned with a mortgage, rented, etc.), percentage distribution of housing suitability (number of bedroom extra needed, number of bedroom spare, etc), and other relevant information describing household structure and tenure types.

3. Household income distribution and inequality in the chosen LGA - percentage distributions of households in the LGA by income ranges and Gini coefficients in the LGA. You will be mainly use TableBuilder to generate data for this section and then calculate appropriate indicator to measure inequality.

4. Patterns of Household expenditure on mortgage and rent in the chosen LGA – percentage distribution of households by mortgage repayment categories in LGA and percentage distribution of households by expenditure on rent in the LGA. Analyse the patterns of household expenditure on these two major items and related them to the level and distribution of household income in the LGA. You will be mainly use TableBuilder to generate data for this section.

5. Citations of information and/or data from sources other than census TableBuilder data, such as council reports, relevant publications and analysis on NSW or Australia, and research papers on income and housing markets that could provide references to your analysis. The number and quality of citations reflect the extensiveness of your research. However you only need to include relevant materials.

6. Provision of the details of references (both in-text and full details at the end of the report) - You can choose a commonly used referencing style in your disciplinary area, such as Harvard referencing style or other acceptable referencing style.

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Assessment:

•    The Group Report will be assessed by the structure and clarity of the report, application of demographic concepts and techniques, quality of data analysis, correct interpretation of the results, extensiveness of research and citations of information/literature, and correct referencing format (see assessment rubrics for details).

•    The group presentation will mainly be assessed by the effectiveness of the presentation by all members of the group. It is expected that each group will make an oral presentation of 10 minutes on the main findings in the Group Report using Power Point slides (or a similar tool). All members of the group are expected to contribute to the oral presentation. Same marks for the oral presentation will be awarded to all members of the group. In case of dispute, group members should contact the Unit Convenor as soon as possible, so an alternative mark allocation method could be discussed (see assessment rubrics for details).

  No extensions on Group Project will be granted unless an application for disruptions to studies is lodged and approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved.