Program:	C5372 - Diploma in International Business
Course(s):	MKTG7989C - Promote Products & Services to International Markets
Semester & Year:	Semester 2 of 2017
Teacher:	Bill James / Wayne Beasy - (IB5C)
Date handed out	Week 4
Date Due:	Week 13 report in class week 15 presentation in class
Group or Individual:	Group of no more than 4 students

Student to Complete:

Student Name(s)/Number(s):

Title of Assessment Task:

Assessment 2

Marketing and Promotional Plan

Student Declaration:

I declare that in submitting all work for this assessment I / we have read, understood and agree to the content and expectations of the Assessment declaration.

Assessor to Complete:

Assessment Result:
Comments/Re-submission Arrangements (if applicable):
Teacher Name:
DATE:

*Resubmission Assessment Result: (if applicable)*
*Comments*
Teacher Name:
DATE:

Assessment Instructions:

Submission Instructions

· This document is your cover sheet, and is also to be used for grading your assessment.

· You must fill in all required information in this document, and include your assessment at the end of this document.

· You must submit your assessment online through Blackboard

Assessment Instructions

Assessment Task 2 – Marketing and Promotional Activity Plan and Presentations

Date handed out: Week 4

Date and time due: Week 13 report, week 15 presentation

Group or Individual: Groups of no more than 4 students.

The report is worth 30% and the presentation is worth 10%

Purpose:

This assignment will give you the experience of developing a marketing and promotion of a product or service for an international market that aligns with the selected channel to market It allows you to understand how products and services are promoted and build the practical skills to do this in the workplace.

Requirements:

This is a significant assessment containing two parts: a final marketing, price setting, distribution and promotional activity plan and a final presentation of the report with any adjustments after feedback has been received. For this assessment, you may use the report you presented in semester 1 or you may elect to create a new report.

Part 1 - Due Week 13:You will need to deliver a marketing and promotional activity report which confirms the channel to market and the adoption of that channel. Having made that decision, you will need to discuss the main points you need to agree with the chosen partner, such as supply agreement, pricing policy, marketing and promotional plan. It is suggested that you highlight the main headings that will need attention, using dot points and sub-headings as needed.

This is an opportunity to create a comprehensive international distribution report, basing an expansion programme around an export concept.

Where there are alternatives, explain the alternatives and the reason you have selected your method.

To ensure a complete report is supplied, the following points must be addressed:

Pricing methodology for the selected market

Supply agreement

What criteria were used to identify the target market

Selection of the correct marketing strategy and how it was determined

How you made the final selection of target market (country, not demographic) and what criteria were addressed to make the selection.

What promotional strategy you selected and why.

What trade barriers may be in effect, or FTA’s that may assist and how they will help.

Other issues as required through the selection of your specific market, such as packaging weights and colours or business and social cultural barriers.

The plan should be no more than 3,000 words – however may include graphs, and / or tables in addition to the word count.

This plan will be handed in, in hard copy, during class in week 13. Your teacher will mark it and return it in week 14, with face to face discussion regarding the quality of the plan and opportunities for strengthening the concepts presented. The plan must also be submitted through turnitin, by 23.59 on the night before your week 13 class.

Part 2 - Due Week 15: You will be required to prepare and deliver a 10 minute presentation on your plan. The presentation will be based around the plan, but will incorporate any feedback received in week 14 on the return of your report.

Scope:

You must complete this assignment on an Australian business that has been the recipient of an Australian Export Award – See http://www.exportawards.gov.au/. You must not use the same company as another group so companies will need to be registered with your teacher by Week 5.

You may use the reports and presentations presented during S1 as a base, or you may select a new target market and company.

You will need to have a reasonable understanding of the products and or services of the business so you should select a business which has a reasonable amount of information on their website

Special requirements

Students must adhere to both the prescribed assignment format and special requirements below:-

§ RMIT assignment cover sheet – Electronic submission wording:

§ Use Arial font type and size 15px

§ Minimum one and a half line spacing

§ Use only black font colour – (except graphs)

§ The assignment must be typed print (not hand written)

§ Pages must be numbered

§ Spelling and grammar checked

§ A bibliography page and all information used or cited in your major assignment and MUST be

referenced per formal Harvard style as available on RMIT University website (where applicable)

§ Information must be well presented in a clear, concise, logical and business-like manner, using clear English expression and report style.

§ Please note that the main assignment will require communication between groups as to what info will be contributed to the major assessment from this version.

See submission instructions.

The original report to be submitted through Turnitin on Blackboard. (see link s in blackboard shell)

Competency Assessment

In order to be graded for this assessment, you must demonstrate competency in the following competency criteria:

Requirement	Demonstrated YES/NO/Comments	*Resubmission Outcomes (if applicable)*
The ability to:
Create a complex report
Answer the questions concisely
Accurately assess the requirements and respond accordingly
Demonstrate knowledge of the subjects as raised in the questions.

Knowledge of:

Grading (Template)

Please note the following grade is indicative only. No grade will be awarded for this course unless all assessment tasks have been successfully completed. The grade for this assessment task is worth 30% of your overall grade in this course.

Criteria	CAG: Competency Achieved Graded	CC: Competent with Credit	CDI: Competent with Distinction	CHD: Competent with High Distinction
Research and respond to questions	Has achieved at a basic level with little or no research to support the arguments.	Has shown some competence and has used some research to build the case study	Has shown a good level of research that demonstrates a good level of competency	Has shown excellent research standards that reflects the ability to understand and analyse the subject
Accurately ascertain the required information	Has adequately ascertained what information is required and has applied to the answers in a basic manner.	Has ascertained what information is required and has applied to the answers in a useful and meaningful manner.	Has competently ascertained what information is required and has applied to the answers in a comprehensive manner.	Has fully ascertained what information is required and has applied to the answers in a comprehensive manner.
Demonstrate a knowledge of marketing practices	Has demonstrated a basic knowledge of marketing practices	Has demonstrated a useful knowledge of marketing practices	Has demonstrated a comprehensive knowledge of marketing practices.	Has demonstrated an excellent knowledge of marketing practices.
Demonstrate a knowledge of the application of marketing practices.	Has demonstrated a basic knowledge of the application of marketing practices.	Has demonstrated a useful knowledge of the application of marketing practices.	Has demonstrated a comprehensive knowledge of the application of marketing practices.	Has demonstrated an excellent knowledge of the application of marketing practices.