ARTS2093 Social Media Essay 2020ARTS2093 Social Media Essay 2020 Assessment & Weighting Length Due date Feedback Short essay (50%) 1500-2000 words 26/10/2020 09:00 AM Rubric and comments via Turnitin Essay Question Read the following post ‘How does a mask mean?’ by Louise Ravelli as background on the cultural significance of masks: https://panmemic.hypotheses.org/721 Explore the debate occurring on at least two social media platforms about whether or not people should wear masks to prevent the spread of COVID-19. Explain the communication you observe reoccurring in this debate between different types of social media users. Your answer should: • Explore the communication of at least 2 different types of users (e.g. everyday users, politicians, celebrities, law makers, influencers etc.). • Include at least 5 examples of social media communication to illustrate the main types of communication that you observe (e.g. trolling, shaming, aligning/bonding, critiquing, ingrouping, outgrouping, defaming, etc.). • Draw on at least 3 of the following concepts that we have covered in the course: affordances, stories, social norms, connective functions, imagined audiences, context collapse, networked publics, lifestreaming, self-branding, attention economy. Include your examples of social media communication as either figures or extracts in your essay, for example: Figure 1: An example of a Trump Image Macro (source: https://twitter.com/fccmal/status/923325787729727488)2 I have words...I have the best words..... Extract 1 : An example of a tweet containing a meme (source: https://twitter.com/zick61/status/965727490747412480) You should structure your work as an essay. For help on essay writing see: https://student.unsw.edu.au/essay-writing-basics References Please use APA format: https://student.unsw.edu.au/apa References should only be used to support a particular point that you are trying to make. There is no requirement to use a particular number of references. Marking criteria The table below is the qualitative rubric used as a guide in marking your essay: Criteria F P C D HD Expression: Appropriate academic tone and well-structured paragraphs. Properly presented figures and extracts. Concepts: Engagement with relevant concepts about social media communication covered in the course. Clear explanation of the three concepts selected from the list in the question. Analysis: Cogent analysis of the social media communication identified applying the 3 concepts selected. |