marketing analysis

Company Details

   Name: The Big Sister Experience

   Website: https://bigsisterexp.com (Links to an external site.)

   LinkedIn: https://www.linkedin.com/in/bianca-sciessere-76417b162/ (Links to an external site.)

The Big Sister Experience is a social enterprise that saves the lives of young girls. Through community events and in-school workshops, The Big Sister Experience covers ethical and moral issues and promotes tools and strategies on how to live a happy and healthy life.

Project Title

Understanding the user experience for participants of The Big Sister Experience

Social Return on Investment for partnering with The Big Sister Experience

Project Description

The Big Sister Experience conducts life education and wellbeing programs for teen girls, their teachers and parents. Programs are run in schools and in the community both face to face and online. We have been collecting data over the past 14 months are wanting to analyse this data and produce strong overarching statements that state the value of our program from the perspective of the teen girls, and the families who have participated. This value statement will help us when pitching for funding, applying for grants and seeking partnerships and sponsors.

We would be open to working together on the project to tweak the questions being asked to determine the data, as well as analysing the data to come up with overall findings.

Project Deliverables

To create a collection of overall statements and findings that solidify The Big Sister Experience’s position at providing excellent and meaningful life education and wellbeing programs to teen girls and their families.

To create a collection of infographics to display the data findings that will encourage partnerships and sponsorships of our programs.

Overview

The deliverable for the course project constitutes a written report and presentation. This document outlines the detailed instruction on the report.

Your course project report is a written document that describes in the detail the marketing solution(s) that you have proposed to the problem(s) faced by the company.

Submission Guidelines

oWords in the following contents will not count towards this restriction.

Tables

Figures

References

Appendices

Use 12pt Times New Roman font with 1.5 spacing.

Organize your report across sections and subsections.

oAdditional information can be included in the Appendix.

Provide details (name, student id, and email) of each group member in the report.

Submit your document in the “.docx” or “.pdf” format. Other formats are allowed as long as there is a reader to read that document format.

Learning Outcomes

An understanding of the business context and business problem of the company.

Use of marketing analytical approach (or data-driven approach) to solve the company’s business problems.

Ability to quantify the marketing actions, their outcomes, and thereby precisely measure return on investment (ROI).

Conveying business solutions to the company in a coherent way.

Assessment Criteria

Your report will be assessed on the following criterion.

Organizing Report

Organize your report as per the requirements of the business problem defined by the company. There are no definite guidelines on how you should organize your report.

For an illustration, a typical report has the following sections.

Section-1: Describing the company

Section-2: Describing the business environment faced by the company

Section-3: Describing the business problem faced by the company

Section-4: Describing the business strategy/solution/plan

Section-5: Describing how to quantify the business actions and their impact on business value

Section-6: Describing the timeline of the implementation plan (if required by the company)

Section-7: Describing the limitations (any contingency plans)

Section-8: Conclusion

Section-9: References

You can add appendices if required.

Make use of tables, figures, charts, and visual aids to make your points stand out.

Assessment Criteria