MKTG3004 - Marketing ProjectTable of Contents Phase 3 - Suppliers and IntermediariesIntermediaries, Environment and Observers Nature of Intermediaries- what is predominant in this industry and their role? 1. distributors, 2. transportation, 3. logistics, 4. warehousing, 5. retailers. Industry Observers Outside the Firm and Service Organisations and their influence/role. Consider: 1. Industry Studies, 2. Unions, 3. Business Press (BRW), 4. Local Org. Chambers of Commerce, 5. State Governments, Federal Government, 6. Domestic Trade Bodies/Statistics and International Organisations, e.g. OECD; World Bank, etc. 7. Service organisations such as trade associations, investment banks, consultants, advertising agencies, ratings agencies etc Any marketing models or frameworks applied to the supply conditions you consider appropriate. 3 Table of Contents cont. Phase 3 - Suppliers and IntermediariesIndustry Map Update Update the industry map including the supply side briefly describe the structure of the industry and its marketing systems linkages. 4DEPARTMENT OF MARKETING Some examplesIndustry Structure Map Telecommunications Industry DEPARTMENT OF MARKETING 56DEPARTMENT OF MARKETING 7Supply Conditions: Intermediaries, Environment and Observers including for example: 2.1 Market of inputs, including: key inputs, the nature of suppliers of inputs and alternative suppliers and/or arrangements An extract: Given the lockdown conditions imposed by the pandemic, LE’s ability to create a sustainable financial model is further jeopardised. Approximately 40% of funding comes from the government, 40% from fee for service and the remaining 20% from donations, corporate partners and events (Planer 2020), as shown in Figure 1 below: Figure 1: Source of Finance Inputs in 2019 Source: (Planer 2020) 8Figure 3 Supply Chain for Life Education Figure 3 shows a basic overview of the chain from suppliers to the buyers, schools. Inputs are received at the LE offices and then transformed into tailored programs. This process is assisted by the inputs of specialised labour and expertise, which is partially provided by government actors. While these two inputs are critical in creating the positive learning experience delivered by LE (Apollo Communications, 2018 p.9). Due to COVID-19 restrictions, the rigid nature of government funding, the multitude of similar organisations and the organisation’s deficit, LE must look to alternative suppliers and arrangements. Environmental Impacts on Supply - Constraints and Enablers: 9Intermediaries, Environment and Observers Figure 7 includes a number of industry observers outside the firm who exercise influence over the supply chain. For the most part, these observers directly or indirectly contribute to finance inputs. This occurs through funding or through the creation of mutual brand value. This last point will be explored as a possible solution in a later section. Figure 7: Influence of relevant industry observers . 10Supply Conditions PESTEL |