BUSM4184

Assessment 2

Brief:

In assessment number one, and in your group, you detailed your chosen brand, presented it, articulated its history, products, trade locations R.T.P’s, and celebrity endorsements etc.

In this assessment task, you are required to prepare a rigorous essay on your chosen luxury brand which details an argument surrounding COVID-19, and its impacts on brand development.

In this essay you will examine the brand’s response to COVID-19 and the manner in which it impacted its presence in the marketplace. Ensure to include any post COVID-19 strategies put in place by the brand. Some luxury brands such as LVMH have used their manufacturing capabilities to produce Personal Protective Equipment PPT and in some cases perfume makers, produced disinfectants and sanitisers.

Guiding questions:

1. What could be the impact of these actions be on brands in the medium/long term futures?

2. Sustainability issues…closing the loop, how could this be considered in your response?