Portfolio of P.E.S.T. Issues - Assessment BriefingPortfolio of P.E.S.T. Issues - Assessment Briefing Title: Portfolio of P.E.S.T. Issues Due Date: Friday in Week 6 of semester before 5pm Melbourne time. Late submission penalties will apply. Weight: 30% Length: 2,000 words (+/-10%). the word limit does not include references, appendices, and illustrations. This assignment follows the University requirements as outlined in the Q Manual. Type: Individual assessment. Learning Outcomes assessed: 1, 2 and 4. This document must to be read in conjunction with the requirements detailed in BEX5601 Semester 1, 2020 Unit Guide. Task Outline: This assessment task requires you to prepare a simplified report (as shown on Moodle) on the current and emerging nature of the business environment. This report be based on three (3) Portfolio of P.E.S.T. issues that you have identified as influencing shaping the business (macro) environment. The Portfolio will be your collection of articles that have been reported in reputable newspapers, business and trade publications, or similar reputable and respected publications. Journal articles must not be used as a current business environment issue for analysis. No duplications of topic are allowed, i.e., no two (2) articles on the same issue can be analysed. The articles in this portfolio must have been published in the mainstream news media from 1st January, 2020 until 31st March 2020. *** Analysis of articles not published between 1st January 2020 until 31st March 2020 range will not be graded. *** The business news articles selected do not have to be related to each other, and therefore, should be analysed as individual (i.e. independent) issues. The news articles are part of your reference list for this assignment, along with any additional resources you cite in your analysis. The articles sources for analysis must have originally been published in English. Your report is an analysis of the macro business environment issues you have identified and how these issues, are changing the business (or industry) environment Therefore, you are analyzing the impact of the issue on the industry/ies or business environment, not the company or institution affected by the issue.Industry (macro) Level Organisation/Company (micro) Level The impact of your PEST analysis takes place at this level. Takes place it this level Your analysis must demonstrate your understanding of why it is essential for business to monitor and adapt to the business (macro) environment(s) they operate in. Your report will compliment your conceptual understanding with an in-depth analysis of the implications your Portfolio of PEST issues may have in terms of future strategy development and/or the operational and investment decisions that business will make into the future - both the short-term and the long-term. Therefore, the focus of this assessment, is a demonstration that you have understood how to apply the PEST framework to an issue impacting the broader business environment, rather than your opinion on the issue being analysed. Your Portfolio of PEST Issues report must include your own meaningful insights that are based on your own synthesis of the important macro/industry level issues, and your own analysis not purely descriptions. Simply agreeing with an author’s opinion on the issue is not original thought, nor is it your own original analysis. In simple terms, your report must address a 'so-what' question to what you have identified and analysed is happening in the wider business environment. In other words – the report is designed to help you to understand the impact of the issue on the broader (macro) business environment. Accordingly, not all PEST factors are necessarily relevant for every one of the five issues identified for analysis in this report. For example, if there is no political impact related to the business issue you have identified, do not analyze the political impact. As importantly, the PEST framework is not a predictive tool. Do not apply the PEST framework to analyse how the focal news issue will affect the future of the business environment. Submission Requirements: You must submit this assessment via the dedicated assignment drop box on Moodle on or before the due submission date. You MUST upload your report to Moodle in PDF format. Please Note: ALL CARE must be taken when submitting this report onto Moodle. Draft submissions are not permitted. Multiple upload attempts are also not permitted. Therefore, it is imperative that the report uploaded onto the Moodle site, is the final version of that report. Your report submission must be uploaded onto Moodle in .pdf file format. A signed, accurately completed assignment coversheet must accompany your submission. The coversheet must be uploaded to Moodle as a separate document to the assessment task. You are required to use the Turnitin function on Moodle for this submission. Referencing and Citation: • A minimum of 15 relevant references must be cited. Excellent PEST portfolios will exceed this minimum. All references sources cited, must be read and thoroughly understood before being included in this report. • Appropriate use of APA style for in text citations and bibliography (Refer to Monash University's “Q Manual (2016)” available on the Moodle, for guidelines) • References from appropriate current sources (i.e. not textbooks, but recently published journal articles are acceptable). • There is an appropriate mix of sources (e.g., trade press, newspapers, specialist product category publications, and other reputable and reliable news sources). • A list of the references used in your report MUST appear at the end of each issue being analysed within the report, i.e. do not put all your references at the end of the report. Feedback: Feedback for this assessment will be provided via the Moodie site for this unit within three (3) weeks of submission. More information and guidance will be provided during workshops devoted to assessmen
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